Social Selling is a new selling approach that consists in developing one’s presence on socio-professional networks (i.e. LinkedIn) to improve one’s visibility where current and prospective clients search after information on your products.

A wise seller knows that usual selling methods have to evolve. When almost 90% of potential buyers prepare their purchase online and 60 to 70% of the turnover come from that search, the use of social media for contacts generation becomes obvious.

Social Selling is based on a methodology and a set of tools that give you the possibility to get in touch with your current and prospective clients when they’re searching for information about your products.

Usual Selling vs Social Selling

You may spend time and money in booklets, mailing campaigns or ads in newspapers that end up in the bin? You feel that you are losing time and money in travels to meet clients who might not purchase your services? So it’s high time to give up your selling techniques and modernise your approach through Social Selling.

Social Selling gives you the possibility to create a set of resources —relevant content— and to distribute it in a targeted manner to your potential clients to make them see it at the right time, i.e. when they’re preparing their purchase.

The capacity to reach a large public with just one message on a blog, one LinkedIn update or one Tweet is what makes the use of social media efficient for contacts generation and to influence your prospective clients in their purchase.

New buyers need new selling techniques

Thanks to the Internet and information accessibility offered by mobile devices, consumers are changing their way to purchase. Recent search showed that up to 57% of the purchase decision process are made when customer gets in touch with seller.

This means that you have to adapt your selling strategies: have a significant digital presence focusing on the client and that answers his questions in order to influence its purchase decisions.

Modern buyers are connected

Today, customers get the power. They’re well-informed and socially connected. If you want to create a continuous influx of contacts generation, you need online resources that you can share. You have to be active on social networks and share relevant information with buyers at the right time during their buying cycle.

When you present yourselves as an expert, you win your potential clients’ trust and interest, and turn your existing clients into your brand ambassadors.
ith 92% of the clients doing online research and 37% of the questions concerning products asked on social networks, you have to take part to the conversation.

Feel free to contact us to get more information and watch our Social Selling presentation video.