The Transcendence of Movies or: The Reason You Should Embrace Video Marketing

The Transcendence of Movies or: The Reason You Should Embrace Video Marketing

First, a disclaimer. This post doesn’t contain actionable items or a list of best practices for video marketing. But don’t worry, if that’s what you’re interested in, we’ve got a FREE webinar coming up that’ll go into all those details. This post, however, is a theoretical discussion aimed at convincing you that attempting to tap into the power and magic of the movies could be very worthwhile to your business.

Most people, in one way or another, have their own personal love for movies. Whether it’s a specific love for film itself or the memories tied to movies that pull you back to the time and place where you first saw them, moving pictures have been a significant part of our culture for over 100 years. Even the phrase, “let’s go to the movies” is something that seems passed on from generation to generation, like a precious family heirloom meant to be treasured and held dear.

Do You Know These Quotes?

The following is a simple exercise that highlights the timeless nature of movies. Below are seven famous quotes from movies released over the last century. The films are all well known in their own right; however, the goal isn’t to determine what makes a movie famous or hold a contest to see who can recognize the quotes, but rather, to underscore that most of these quotes are so ingrained into the fabric of popular culture that they are almost instantly recognizable.

Now, the quotes:

“Here’s looking at you, kid.”

“I love the smell of napalm in the morning.”

“I’m going to make him an offer he can’t refuse.”

“You don’t understand! I coulda had class. I coulda been a contender.”


“I think this is the beginning of a beautiful friendship.”

“Go ahead, make my day.”

Chances are, one of three things happened as you read each quote. The first, and probably most common reaction, is that you know the quote and movie it’s from, either because you’ve seen the film or heard an indirect reference. The second reaction is that you know the quote but don’t know the movie, and it’s possible you didn’t know the quote is from a movie (you’d just heard it used before). The third reaction is that you don’t recognize the quote and didn’t know it’s from a movie. However, if you fall into this third group, chances are you Googled a few of the quotes and probably found a ton of information on these sentences – discussions of meaning, YouTube clips, lists of famous quotes, etc. Also, if you’re observant, you probably noticed that your search query was auto-completed by Google before you were even done typing it.

The point is that these quotes (and their themes and messages) have become almost bigger than the films themselves, both because of the transcendent nature of movies and our unbridled affection for them.

Note: In the order they are listed, the quotes are from Casablanca, Apocalypse Now, The Godfather, On the Waterfront, Citizen Kane, Casablanca (again) and Sudden Impact.

The Power of Video Marketing


So what do a few extremely recognizable quotes have to do with video marketing for businesses? It’s simple: people like to watch videos (over four billion hours of videos are watched monthly on YouTube) and they love to remember, discuss and re-watch their favourite videos. The goal of marketing is to create something memorable and valuable in hopes of spreading the word through interested people, so why not tap into a whole medium and community that’s doing exactly that?

The fact is, whether or not you embrace the magic of the movies, other companies are taking advantage of video marketing and, unfortunately, might be leaving you behind. Here are a few well known examples that exhibit both the simplicity and effectiveness of short marketing videos:

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